Head of Marketing

About us

Bio Solutions is a company that develops brands and products in the field of health and wellness, with a focus on quality, innovation and long-term value for consumers.

Our flagship brand Crux Pure is in a phase of intensive growth, portfolio development and further strengthening of market presence, while the company is simultaneously developing new products and future brands.

With the further growth of the company, we want to develop marketing from a series of individual activities and channels into a connected, scalable and measurable system that continuously generates demand.

That is why we are looking for a Head of Marketing who will take responsibility for the complete marketing function - today with a dominant focus on Crux Pure, and in the future also on the development of new brands and projects within Bio Solutions.

About the position

The Head of Marketing is responsible for developing and managing the company's marketing strategy with the aim of building strong brands, generating demand, acquiring new customers and long-term business growth.

In the initial phase, most of the focus will be on the further development of the Crux Pure brand, while with the development of the portfolio, the responsibility of the function will expand to new brands, products and markets.

We are looking for a person who understands marketing as a whole and knows how to connect brand, communication, digital and performance marketing, retail, content, data, budget and people into a system that contributes to concrete business results.

This is not a position focused solely on managing individual campaigns or channels, but a leadership role with a high level of independence and responsibility for the development of the entire marketing function.

Key responsibilities

• Creation and implementation of the marketing strategy of the company and individual brands in accordance with business goals

• Development and strengthening of the existing Crux Pure brand, as well as participation in the development and launch of new brands and products

• Annual, quarterly and monthly planning of marketing activities, priorities and budgets

• Development of a strategy for generating demand and acquiring new customers

• Defining positioning, target groups and key communication directions for different brands and products

• Management of digital and performance marketing and monitoring of investment efficiency

• Development of content and social media strategy

• Planning and coordination of influencer marketing activities

• Coordination of SEO activities

• Development of CRM and retention approach

• Planning and coordinating the launch of new products and brands

• Development of marketing activities through online and offline sales channels

• Development of marketing and trade marketing support for pharmacy and other retail channels

• Planning promotions and activations in cooperation with the Sales team and retail partners

• Marketing budget management and optimization of investments according to results

• Monitoring, analysis and interpretation of key marketing and business KPIs

• Management of marketing agencies, creative and production partners and other external collaborators

• Organization, development and improvement of the internal marketing team

• Identifying the competencies and resources needed for the further development of the marketing function

• Close cooperation with Sales, Product & Scientific Affairs, Customer Experience, Finance and other company functions

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Conditions

• Minimum of 5 years of relevant experience in marketing in a leadership position

• Experience in a senior position or experience that implies a high level of independence and responsibility for marketing results

• Experience in creating and implementing a marketing strategy

• Good understanding of digital and performance marketing and the complete marketing funnel

• Experience in planning and managing marketing budgets

• Good understanding of marketing analytics and KPIs such as ROAS, CAC, conversion rate, revenue and number of new customers

• Experience in coordinating teams, agencies and external partners

• Strong analytical, organizational and communication skills

• Ability to independently set priorities and make decisions

• High level of initiative and responsibility

• Excellent knowledge of the English language

Advantages

Preference will be given to candidates with experience in:

• Retail and trade marketing and understanding of marketing through different sales channels

• Cooperation with pharmacy chains, distributors or other retail partners

• DTC and e-commerce business

• Pharmaceutical, supplement, FMCG, health, wellness or beauty industries

• Management and development of the marketing team

• Launch of new products and brands

• Brand development in phase i