Digital Marketing Specialist

Become part of the Banca Intesa team

Digital marketing specialist

Who are we?

We are a team of almost 3,000 colleagues across Serbia. We celebrate uniqueness and foster a culture of open feedback, because that's the only way we can grow and develop together.
We are part of Intesa Sanpaolo, one of the leading banking groups in Europe, we have been on the Serbian market for 20 years and operate in more than 90 cities of our country. We believe that without strong individuals there are no strong teams, but also that only strong teams can be the real support and foundation for any individual success. Together, we care for the needs of more than 1.3 million clients every day, building strong relationships of trust based on expertise and knowledge.

Our values

We believe in the integrity and sustainability of our actions and business.
We take care of our clients through the excellence of our services and products, nurturing long-term relationships. We create innovation and added value for the individuals, companies and communities in which we operate. 
We are building a sustainable future dedicated to preserving the environment, young generations and building a truly inclusive society.

Why exactly Banca Intesa?

We have provided our colleagues with flexible working hours and work from home, as well as excellent opportunities for development through external trainings, internal workshops and talent programs. We offer talented colleagues the opportunity for an international career. We take care of balance, encourage healthy lifestyle habits and build an atmosphere of good team cooperation and support. We participate in numerous sports activities and competitions, as well as volunteer activities within the "Intesa od srca" program. We provide the children of our employees with the opportunity to gain valuable international experience and develop their skills and talents through participation in sports competitions and summer camps for children.

Health insurance

Health insurance

Flexible working hours 

Flexible working hours

Work from home

 

You are an excellent candidate for this position if you have:

• Minimum of 4 years of relevant experience in digital marketing, with a focus on performance marketing and digital channel management

• Experience in planning, implementation, monitoring and optimization of campaigns on Google Ads, Meta Ads and other platforms

• Experience in working with web analytics tools, such as Google Analytics 4 and Google Tag Manager, as well as the ability to interpret KPIs and make recommendations for campaign optimization

• Experience in working with CMS platforms and applying basic SEO principles in the creation and optimization of digital content

• Knowledge of the principles of content management on social networks and digital channels

• Demonstrated organizational and communication skills and the ability to effectively collaborate with internal teams and external partners

• References: XOAJvzaxxzqZMWW_232Qw9SECz2ceBJDnOQA-08PYAVcsnyTrxqgz3aNe7dxhWVP

Your strengths could be:

• Ability to identify opportunities for optimization through analysis of data and campaign results

• Knowledge of current trends and best practices in the field of performance marketing and digital channels

• Experience in creating and optimizing landing pages and other promotional digital content

What this role entails:

• Planning, coordination, A/B testing and optimization of paid digital campaigns, with monitoring of results, preparation of reports and presentation of results to internal stakeholders, as well as giving recommendations for performance improvement

• Cooperation with external agencies and internal teams on the implementation of campaigns and digital activities

• Planning and coordinating content for social networks, including Facebook, Instagram, LinkedIn and other relevant channels

• Management and updating of content on the company website via the CMS platform, including landing pages and promotional materials, while ensuring the accuracy and up-to-dateness of the content

• Monitoring the performance of digital content, applying basic SEO principles and identifying opportunities to improve digital performance and user experience

If you are interested in another position in our bank, feel free to leave your CV by applying to another open competition on our career page. We will be happy to contact you if there is a need for your profile in the desired city, and in the meantime you can continue to follow our vacancies and apply additionally if you notice another position that is interesting to you. We wish you the best of luck!

The selection process

We try to make the selection process a pleasant experience in which we will get to know each other better. We would love to know more about you